Regency Franchise Group is excited to announce Coastal Office & Promo Products, a multi-million dollar dealership based in Chesapeake, VA has joined its network. Coastal was founded in 1992 and specializes in office supplies, office furniture, promotional products and janitorial products. The business was acquired in 2006 by owner John Willcox, who has guided the company through at least one major evolution and remains in constant pursuit for improvement.
“There was not much wrong with the company,” he recalls. “Coastal had a great team of people who knew the industry and had a terrific work ethic. It had a solid mix of loyal clientele and wasn’t stressed in any way. But it was very much a traditional office supply operation and doing business on a model that was not too different from when the company started back in 1992.” Willcox is now turning to Regency Franchise Group to grow his business through expanded product and service offerings, an upgraded technology infrastructure and unique Web-ordering solutions for office products, commercial print, promotional products and apparel. “Change is never something that you’re finished with,” he points out. “It’s a constantly moving target.”
Willcox plans to tap into Regency Franchise Group’s successful business model to give him a vehicle to sell on an enterprise level. So what does Willcox think the new Coastal look like? “Coastal will look much more like a business services company than a peddler of pencils and pens. Coastal will offer the best customer experience that anyone can provide from first purchase to final invoice.” “We are excited to welcome John Willcox to Regency Franchise Group and help him exceed his goals in this industry,” said Eric Beguelin, Founder of Regency Franchise Group. “Our priority is helping our partners achieve their definition of success. We have built a successful, national dealership from the ground up, so we understand the resources dealers need to continue to grow. We will create a business plan for John he will work closely with our Growth Team that will put him on track to win major accounts and thrive in his business.”
“Regency Franchise Group’s unique solutions will give me a distinct advantage in competing for enterprise level accounts,” said Willcox. “By differentiating ourselves in the marketplace, we will take our business to a level previously unobtainable. I’m confident with Regency Franchise Group I will experience significant growth, and much quicker than I could on my own.”